![]() Subscribe to my monthly e-newsletter to receive writing and grammar tips. Learn more about other commonly confused words with my online Business Writing course. Raven has the letters AVEN in it, which stand for affect-verb-effect-noun. ![]() Grammar Girl suggests thinking of a raven to help you remember the difference. The storm affected my mood, but I used an umbrella so the rain had no impact on my hair-do. 'Effect' is a noun when used to talk about results, such as in 'the effect the tornado had on the town.' When in doubt, choose 'effect' over 'affect' if the word functions as a noun in the sentence. Some synonyms of effect include words like result, repercussion, consequence, outcome, aftermath, and the noun version of impact. The thunderstorm affected my mood, but I used an umbrella so the rain had no effect on my hair-do.īecause many people confuse affect and effect, some people use impact instead of effect. For example, you can feel the effects of a cold or an earthquake, and the sun coming out can have a positive effect on your mood. Occasionally effect is used as a verb, meaning to cause or bring about a result. Occasionally affect is a noun when used in a psychological context to mean feeling or emotion. The weather affected the outcome of the Grand Prix. Unfortunately, there are a couple of exceptions. The easiest way to distinguish between affect and effect is to think of affect as a verb (doing word) and effect as a noun (naming word).
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